PR OF THE YEAR WINNER
Jen McDermott has over 10 years’ experience, predominantly in travel and tourism in addition to consumer lifestyle, tech and retail.
Jen’s experience has been built up through a mix of agency and in-house roles spanning Australia, the United Kingdom and North America. Most recently, Jen was Account Director of the consumer practice at WE Buchan (part of WE Communications) where she oversaw PR for China Southern Airlines.
She also spent a collective seven years at the world’s largest independent travel company, The Travel Corporation, working on some of its market leading brands including Contiki, Insight Vacations, AAT Kings and Uniworld Boutique River Cruises.
Prior to that, Jen was senior account lead at Australia’s most awarded PR agency, Red Agency, where she managed the PR and digital activities of a number of high profile clients including Ibis Hotels, Yahoo7 and WWF.
Jen is a keen traveller, having visited six of the world’s seven continents. Peru is the next country on her wish list.