Sarah Anderson

Sarah Anderson


Sarah Anderson founded GTI Tourism in 2006 and has grown the company to be a leading marketing, PR and destination
representation agency providing integrated marketing services for the tourism and leisure industry.

The company represents 18 clients including Air Vanuatu, Ayana & Rimba Resorts, Butterfield & Robinson, Kenya Tourism Board, Las Vegas Convention & Visitors Authority, LATAM Airlines, Marriott International, New Caledonia Tourism, Papua New Guinea Tourism, Park City Tourism, Concierge Travel Group, Texas Tourism, W Hotels, Westin Hotels, Sheraton Hotels,
Vanuatu Tourism Office, Wild Bush Luxury and YTL Hotels.

Sarah has enjoyed mentoring women in travel over the past ten years and has workplace policies which aim to create a collaborative environment that offers women and working mothers flexibility and career progression.

She has particularly enjoyed mentoring Georgia Gregerson who joined GTI Tourism in 2007 as a junior team member and was mentored to rise through the ranks quickly to become the agency’s general manager in 2011. Sarah has two daughters, a five year old and a 12 month old, and Georgia has a two year old daughter and five month old twin boys. Both Sarah and Georgia plan to enjoy raising their young families while pursuing demanding careers.

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