TOURISM BOARD WINNER
Sarah Seddon is a marketing communications and branding strategist, director of boutique consultancy Sabre Collective and
Chair of Destination Melbourne, the independent tourism board for Greater Melbourne.
With more than 25 years of hospitality, events, tourism and property development experience, Sarah’s career has spanned across a variety of sectors and now her clients range from five-star city and convention hotels, to iconic venues, major events, tourism organisations, regional destinations and mixed use property developments.
Sarah also has a keen interest in China – she has participated in several state government trade missions, sales trips and is currently learning Mandarin Chinese at the Confucius Institute at Melbourne University.
Recently Sarah led a 10-day cultural and study trip to China with 14 Victorian tourism businesses as part of Destination Melbourne’s Check into China program.